What is BRAVO?

Atlas Van Operators, IT'S TIME TO GET MOVING...

Every day, Atlas Professional Van Operators put in long hours and hard work to help Atlas customers go new places®

Because of this, Atlas Agencies throughout the U.S. and Canada dedicate time annually to Boost Recognition of Atlas Van Operators (BRAVO). Why? Because we understand our van operators are critical to our overall success. We've earned the reputation as one of the best service providers in the industry because we have the very best PVOs in the industry, and our PVOs go above and beyond each day to meet and exceed the expectations of our customers.

From small, humble gatherings to catered lunches and giveaways, agencies roll out the red carpet throughout BRAVO for those who DriveAtlas!

A HUGE THANK YOU to all Atlas Van Operators for all you do for us every day!

History of BRAVO:

Van Operator Appreciation Event Began many years ago with ROAD Day

In 1988, Atlas began celebrating a company-wide event, called ROAD Day (Recognizing Our Atlas Drivers), to thank these outstanding men and women who bring the trucks, the brains, and the brawn to moving. When the first ROAD Day arrived, just after the busiest season on record, Atlas van operators steered their rigs toward the nearest of any of the Atlas agencies. They were greeted by ROAD Day banners, employees wearing ROAD Day buttons, and refreshments—all in their honor.

The Event Changes to Three Days!

As the years passed by, this tradition continued as a fun way for agency staff to get together with Atlas van operators and congratulate them on a job well done. However, one issue persisted throughout the history of this event. While ROAD Day was established as a day of appreciation for van operators, each year many van operators were not able to participate as they were either on the road or otherwise performing a move. At the start of 2011, a decision was made that instead of a single ROAD Day, Atlas would host a whole week of appreciation in which van operators would have more opportunities to participate and it was renamed BRAVO. In 2017, the week long celebration was condensed to three days as a happy medium.

Atlas Agents Open Their BRAVO Celebrations to Other Drivers

Throughout BRAVO, agencies in the U.S. and Canada extend an invitation beyond just Atlas PVOs by welcoming van operators from other carriers to their celebrations. This is a great opportunity for Atlas Agencies to show off the advantages of becoming an Atlas van operator while showing appreciation for the van operating community as a whoe. BRAVO is a great ice breaker and a perfect excuse to invite other drivers out to meet an agency’s staff as well as the men and women currently driving for Atlas.

Atlas Agencies responded with a full range of dates and activities. Nearly half of the participating Agencies celebrated throughout the three days, while many others chose one or two days of participation. From fully themed events with contests and catered meals to small cookouts or breakfasts, one constant remains throughout these celebrations: Atlas van operators are the best in the business.

So as we refer to this celebration of dedication, we say BRAVO! Bravo to our Atlas professional van operators, their crews, our Agencies, and to all of the operations, administration, sales, and other teams who support Atlas business.