About BRAVO
An annual tradition since 1988, Boosting Recognition of Atlas Van Operators aims to recognize the Atlas heroes of the highway. Atlas began celebrating a company-wide event, called ROAD Day (Recognizing Our Atlas Drivers), to thank these outstanding men and women who bring the trucks, the brains, and the brawn to moving. When the first ROAD Day arrived, just after the busiest season on record, Atlas van operators steered their rigs toward the nearest of any of the Atlas agencies. They were greeted by ROAD Day banners, employees wearing ROAD Day buttons, and refreshments—all in their honor.
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